Learn how to conduct keyword research? In this article, we'll explore more on how to properly conduct keyword research on Bol.com
Are you looking for ways to boost the visibility of your products on Bol.com? Then it is important to do extensive keyword research and use the right keywords in your product titles, descriptions and on your product photos. By choosing keywords that people frequently search for on Bol.com, you significantly increase the chance that they will find your products. You can discover which keywords are popular by analyzing the search trends on Bol.com.
The search trends show the search terms that were searched for the most in the last 12 months. For example, if you sell yoga pants, it may be highly beneficial to include the words 'yoga pants' and 'tights' prominently in your product titles and descriptions. You will then rank higher in the search results for these popular search terms, so that customers can find your products much more easily.
It is also very smart to include relevant keywords in the file names of your product photos and in the alt text. The alt text is the text that people see when they hover their mouse over a photo. This also helps to achieve a higher ranking in the search results. By conducting targeted keyword research and strategically using the right keywords, you increase the likelihood of significantly more visitors finding your products on Bol.com. And more visitors frequently translates to more sales.
So make sure you thoroughly analyze the search trends on Bol.com and prominently use those keywords in your product information. Your products will become much more discoverable, and that is how you can substantially boost your growth on Bol.com.
To get started with keyword research, you should first determine which keywords are most relevant to your products. Think about the search terms that your potential customers would use to find products like yours. You can also analyze the product titles and descriptions of your most successful competitors to get good keyword ideas. Some useful tools for discovering popular and relevant keywords are:
Once you have found some relevant keywords based on search volume and popularity, you should analyze the keyword difficulty. This indicates how hard it will be to rank for a certain keyword in the Bol.com search results. Some factors that determine keyword difficulty are:
Focus on choosing a mix of easy, medium, and difficult keywords to optimize your chances of ranking well in the Bol.com search results. Once you have selected your target keywords, you should include them in your product titles, descriptions, specifications, and image alt text. Place the most important keywords first in titles and descriptions, and use your keywords naturally while still writing for human readers. Keep optimizing your on-page content and build high-quality backlinks to your product pages to improve your rankings over time. With the right keyword strategy, you can achieve sustainable growth on Bol.com. Conducting regular keyword research and staying up-to-date with the latest trends will help you discover new opportunities to boost traffic and sales.
The bol.com search trends analysis tool is an invaluable resource for finding popular search terms and boosting your visibility on bol.com. To use this tool, you need to have your own bol.com seller account. Once logged in, you can access the search trends analysis tool under “Search Trends Analysis.”
The search trends analysis tool shows you graphs illustrating how often certain words or phrases were searched on bol.com, going back up to 4 years. This allows you to see trends over time and determine which search terms are gaining or declining in popularity. You can compare up to 3 search terms at a time to see how they stack up against each other.
The tool also provides suggested search terms related to the one you entered. These are listed in order from most to least popular, based on actual search volume data from bol.com. Reviewing these related search terms is a great way to explore how else bol.com customers are searching for products like yours. You may discover valuable long-tail keywords or questions that you can optimize your content for.
Another easy way to find keyword ideas is to simply start typing a search term into the bol.com search bar without pressing Enter. bol.com will show you auto-complete suggestions based on the most popular searches from other customers. For example, if you type in “shoes,” you’ll see suggestions like “running shoes,” “sneakers,” “women’s shoes,” “shoe size chart,” and more. These search suggestions can provide excellent keyword inspiration based on real user search behavior.
Optimizing your product titles, descriptions and image alt text for frequently searched terms on bol.com is key to increasing your visibility and rankings in the search results. By targeting popular keywords that your potential customers are already using, you make it much more likely that they will find your products during their search. The bol.com search trends analysis tool and search suggestions are invaluable for discovering the keywords and search phrases you should focus on to boost traffic and sales. Regularly analyzing trends and updating your content will help sustain your growth on bol.com.
In summary, the bol.com search trends analysis tool and search suggestions provide the following benefits:
Using these resources in your keyword research process will help you achieve sustainable growth on bol.com. With a data-driven keyword strategy, more customers will discover your products through the search results — leading to more traffic, clicks and sales. The bol.com search trends analysis tool and search suggestions are easy to use but powerful ways to gain valuable insights into your customers’ search behavior. Make the most of them for a competitive advantage on bol.com.