Your bol.com performance score is an important metric as a seller on Bol.com In this article, we'll explore talk more on about this topic and why you should pay attention to it.
Are you an online retailer who uses Bol.com as a sales channel? If so, it's crucial to closely monitor your Bol.com performance score. This score determines how prominently your products are displayed on the platform. The higher your score, the more visibility and prominence your products receive.
Maintaining a strong performance score provides numerous benefits. You will make more sales, receive better reviews, and your products will be much easier for customers to find. You can take the following steps to improve your Bol.com performance score:
Bol.com evaluates your sales performance each week based on 4 key factors:
Your performance over the past 6 weeks determines your overall score, which Bol.com recalculates every Wednesday. Scores range from “poor” to “excellent” and significantly influence your visibility and sales on the platform.
If you use Bol.com Logistics for shipping, they calculate separate scores for those orders.
To improve your scores:
If you fail to meet bol.com's service standards for 'on-time delivery', 'cancellations', or 'response time' within one week, don't worry - you'll receive a notice from bol.com to let you know they'll be keeping an eye on your performance for the next 24 weeks. Although your performance may dip for a week or two during this time, it won't affect your account.
After 5 notices (within 24 weeks), bol.com will temporarily suspend your sales account and ask you to submit a plan for improving your performance. In most cases, your account will be reactivated after you submit your plan.
If you receive 7 notices, bol.com will permanently close your account, and you will no longer be able to sell through their platform.
The monitoring process ends automatically after 24 weeks or 6 notices, whichever comes first. Bol.com will then restart the process if your performance dips again.
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As a last resort to ensure the best possible service on the bol.com platform, bol.com uses policy points against violations by sellers. This includes fraud or imitation items, but also unauthorized additional promotion of your own webshop for an order.
In your sales account, under 'Achievements' you'll find a section called 'Policy points' showing your total points. You start with 100 points, like a credit. Points will be deducted for each violation. At 0 points, your account will be permanently closed, including closure of all other accounts registered to your Chamber of Commerce number.
Points deducted will be returned after 365 days.
To sum it up, doing a great job on Bol.com can be really rewarding for online sellers like you. If you follow Bol.com's tips, you'll increase your visibility, boost your sales, and grow your business. But it's also important to regularly check on how you're doing so you can make improvements. Bol.com keeps a close eye on sellers too, and may warn you or even close your account if you don't meet their standards.
The good news is, success on Bol.com is totally possible if you work at it! Keep improving, give your customers the best experience you can, and don't get discouraged by little setbacks. Learn from Bol.com's guidelines, keep at it, and stay determined. With hard work and persistence, you'll reach your goals and build an awesome business on Bol.com.