How to structure your product description on Bol.com

A compelling product description is key to selling your products on bol.com. On our website and app, a well-written product description will make customers excited about your product and eager to buy.

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A great product description for bol.com typically includes the following:

Catchy title

Choose a title that sparks the imagination and concisely describes your product. Mention the brand name, product name, model or series number, and possibly a subtitle to grab attention. The title is the first thing customers see, so make it eye-catching and enticing. Some examples of great titles are “The Perfect Gift for Any Occasion”, “All-Day Comfort and Style”, or “The Best in Entertainment”.

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Engaging intro

The first paragraph is your introduction. Answer who the product is for, what it is exactly, and why someone would want it. Explain the key features, benefits, and purpose of the product in 2 or 3 friendly sentences. Keep this enthusiastic, concise, and compelling to draw the reader in. For example, you might say something like “Treat yourself to a luxurious night’s sleep with this premium memory foam pillow. Perfectly contoured to support your head and neck, it relieves pressure points and improves your sleep quality for a refreshed feeling every morning.”

Product details

Then, list the specifications and details of your product. Include size, weight, materials, colors, capacity, compatibility, included accessories, and any important technical specs. Also highlight the key benefits, advantages, and selling points. Use bullet points or a table for easy overview. Product images are also very helpful. For example, you might include details like:

• Premium memory foam with breathable, washable cover
• Ergonomically designed for head, neck and shoulder support
• Hypoallergenic and resistant to mold, mildew and bacteria
• Standard size: 60 x 40 cm
• 3-year warranty for peace of mind

Possible uses Describe the potential uses and purposes of your product. Explain the primary intended use as well as any alternative uses, functions or features. Discuss the types of customers, situations or environments the product suits. The more uses you describe, the more customers will find your product interesting. For a pillow, you might say it is ideal for side sleepers, back sleepers, people with neck pain, hot sleepers, reading or watching TV in bed, etc.

Customer experience

Describe the customer experience and what buyers can expect from your product. Explain how the product works in practice and what makes using or interacting with it a pleasant, high-quality experience. Discuss things like ease of use, comfort, effectiveness, durability, and other aspects that shape the overall experience. Walk through the process of using the product and how customers will benefit. For a pillow, describe how it molds to the shape of the head and neck, alleviates pressure points, and improves sleep quality. Explain that it is made of durable, high-quality materials that provide support and comfort for years.

Conclusion

End your product description with a compelling conclusion that appeals to customers and encourages them to buy. You might reiterate the key benefits, strengths, and advantages of your product. Mention the possibilities and solutions it offers again. You can also offer a discount, deal or money-back guarantee for customers who purchase quickly. Keep the conclusion enthusiastic and persuasive. For example, you might say something like “Experience the restorative sleep you’ve always dreamed of with this premium memory foam pillow. Backed by a 3-year warranty and 100-day return policy, you have nothing to lose. Order your pillow today for a sleep solution you can depend on for years to come!”

With this helpful structure, you ensure that your product description gives customers all the information they need to make a great purchase decision. Describe your product in an engaging, friendly tone, highlight the most important features and benefits, and paint an appealing picture for customers. Your product will sell even better thanks to an informative, compelling product description!